The reptilian brain is stupid but very efficient at keeping us alive. Just picture the image in words. The lizard brain evolved to serve your genes by driving fundamental needs such as feeding, survival, mating, and self-maintenance. The volume of the brain is about 1150 cubic centimeters. Hope these ideas push you ever so slightly towards a meaningful and happy life. In the first two, images of good-looking people accompany the chat functionality. design thinking, interaction design, mobile UX design, Your heart rate shoots up, breathing quickens, and muscles tense up. Make a list with all the possible threats. A large body of research in humans has demonstrated that consistentaerobic exercise(e.g., 30minutes every day) induces persistent improvements in certaincognitive functions, healthy alterations ingene expressionin the brain, and beneficial forms ofneuroplasticityandbehavioral plasticity; some of these long-term effects include: increasedneuron growth, increased neurological activity (e.g.,c-FosandBDNFsignaling), improved stress coping, enhancedcognitive control of behavior, improveddeclarative,spatial, andworkingmemory, and structural and functional improvements in brain structures andpathwaysassociated with cognitive control and memory. (This trigger is basically another way of reframing threat to safety). Note: A trigger is anything outside of you that "triggers" an internal response.For example, you are driving a car and see a red light (trigger) which causes you to stop (behavioral response).Some of the traits associated with the reptilian brain include: aggression, dominance, seeking a mate, sex, rigidity, obsessiveness, compulsiveness, worship, fear, submission and greed. Relevant plug: Why Meditate? The brain diverts energy away from the thinking part of the brain which can make it hard to think. Negative affect can be used to arouse users fight-or-flight response. These dynamic characteristics can serve you well in the political world or any other profession where you have to implement a strategy to get things achieved successfully. Therefore, if a lawyer can make a juror feel threatened, the lawyer makes an appeal to the juror's reptilian brain and virtually assures a victory. It can be a memory, a physical sensation, or an emotion. Night Owls. It posits that humans have a primitive portion of the brain, similar to reptiles, that is conditioned to pursue safety and survival. In the early 21st century, adverts have become dominated by groups of young people drinking and eating to show you just how much darned fun they are having with the product being advertised. Nurturing them will bring you a strong sense of fulfillment. How do we win that fight? On this basis, plaintiffs' counsel often use reptile theory when presenting . Andwe can alter our brains state simply by controlling how we inhale and exhale. Let me quickly get the boring part out of the way. Even something as simple as walking can totally change your mental state. Another reason for giving it this name, is to indicate the state of evolution. Also referred to as the croc brain or lizard brain,it developed over 100 million years ago. While the reptilian brain only understands visual images, and dont understand words, you have to make your value proposition as tangible as possible when presenting a proposal for a new project, for example. This will make it easier for you next time when something similar happens on the highway, to immediately say to yourself: "No Danger! The human brain may have developed to endow us with capabilities far beyond the reach of other animals, but this does not mean we are any less driven by the same desires. Instead, our reptile brain drives most of our decisions. If you'd like to know about the Smart Leadership Hut, please check this: Smart Leadership Hut. I will attempt to describe this without using all the long words that McLean used. It destroys your mental health by causing inflammation in the body and killing the gut microbiome. You are exposed to lots of triggers every day which will cause you to react. It is also responsible for our memories and keeps track of pleasant and unpleasant experiences. Also, notice how the triggers are inter-connected Stress causes overeating. Internal Triggers An internal trigger comes from within the person. Get more sunlight. The number of neurons in the human brain is estimated to be about 100 billion. This applies when you want to trigger your reptilian brain or the reptilian brain of your stakeholders. This wasnt the case earlier. The power of food, drink, and love are often harnessed in unison. Here's How to Trigger Emotion in a Man (Summary) What I'm about to share with you is so counterintuitive, yet powerful, that it will forever change how it is that you interact with men. Money, power, attractiveness the possibility of gaining or losing any of these things triggers the reptilian brain. The paleomammalian complex refers to the fact that we have many characteristics that are similar to those of our ancestors. Working out just makes you feel incredibly good. Please log in again. Theres a reason they use hot models in revealing outfits to advertise everything from clothing to alcohol to deodorants to cars (Sex sells). Download our free ebook The Basics of User Experience Design Food can trigger greed, aggression, obsessive and compulsive behavioral responses, by your reptilian brain. You may already do this naturally, or it may be one of the most challenging shifts you'll ever make in your dating life. Challenge your brain and keep it sharp. Youll notice that you are taking quick shallow breaths. In a way, it still does. usability, UX research, and many more! Relevant Plug: Why Exercise? So, if you use examples in your presentation, make sure that these examples are about your audience. Another great way to make the benefits of a project or other value proposition tangible, are customer testimonials with the picture of the customer. However, it is also somewhat rigid and compulsive. Although this model is a highly simplified explanation of brain activity and organisation, it provides an easy-to-understand approximation of . Your lizard brain only has a limited set of behavioral responses which can be triggered by certain external triggers. Otherwise, if your introduction to the Whats in it for me part takes too long, people get bored and distracted and you lose their attention. The thing is, cultural evolution happens much more rapidly than genetic evolution. Are you going to give in to your primal urges and go through life like a zombie? Don't let your reptile brain tell you what to do. Amid all that complexity, functionally, it's very easy to think of the brain as coming in three functional layers. And sell you the illusion of happiness. However, after this first and very strong impulse of the reptilian brain, the triggered behavior may later be down-regulated or amplified by the two other brains you have: the neocortex and the limbic system aka the thinking brain and the emotional brain. Or have you said something to somebody which you regretted, already a minute later? Consisting of three separate parts of the brain, this theory identifies the R-complex ("R" stands for reptilian) as the part of the brain that is identical in function to the brain of a reptile. It is in charge of feeding, fighting, fleeing and reproduction. If you want to make sure that you achieve your goals, you will want to use mental contrasting so that you will have your reptilian brain in your corner. In short, if you know how to trigger a man's reptilian brain the right way, you can make him go absolutely crazy for you but get it wrong . Below is a list of the methods you can use to stimulate the 'reptilian' brain, a concept proposed by neuroscientist Paul MacLean in his 'Triune Brain' model, either to attract users or to improve their experience: Eat, drink, love What motivates us more than food, drink, and love? And if you combine this with the first reptilian brain hack, then know that you have to stipulate the pain first and the solution to this pain last, in this key message. MacLean called it the Reptilian Brain. Likewise, your cortex, layer three could influence events down in layer one. How Meditation Alters Your Brain. Just as readily though, one talks to two talks to three. Narcissists keep their victims in a state where their amygdala is constantly on alert. And these pictures were circulated on all the bulletin boards of the company, so that the existence and impact of the project became visible for every employee, including all senior managers. Dendrites receive information from other neurons. Therefore, while the reptilian brain is somewhat simplistic and hedonistic, we are capable of overriding it through further processing in our more cultured brain regions. If it thinks something is not worth focusing on, it is neglected. You have unique gifts to share with the world. So things like reading, writing, and arithmetic go out the window. Learning to avoid triggers can stop your amygdala from having a chance to overrule your emotional . All the regulatory stuff. It is mainly responsible for starting our most basic and primitive functions such as protecting us from possible threats, defending ourselves and fleeing to ensure our own survival. Not just physical safety, it could also be your emotional, social and financial safety. Dr. Bernie Siegel introduced the concept of the triune . You see a movie that's emotionally upsetting. So, now you know why a PowerPoint slide with only bullet points is destroying the attention of your audience, while a slide with just one picture can captivate the attention of your audience. (Fun fact: Brain scans of social media addicts are similar to those of drug-dependent brains. What triggers this is a mix between your two primitive . Greed and aggression are a few of the primal emotions of the reptilian brain. As said, the reptilian brain is strictly responsible for its survival. Without it, your genes will be unable to replicate, and your body will die. ), and probably you have too. Reptile theory was first articulated by David Ball and Don C. Keenan in Reptile: The 2009 Manual of the Plaintiff's Revolution. As an aspiring designer, its up to you to do your research and ensure youre treating data with care and responsibility. The reptilian brain ensures that we stay alive and kicking, at any cost. Which of the 6 Reptilian Brain Hacks do you use and what are your experiences with it? Sex sells. The choice is yours. Men want to please us and it will make him feel like a hero if he knows he has succeeded in making you happy and it will benefit you because he'll keep trying to make you as happy as you are now. If you better understand the triggers which your reptilian brain is exposed to, then you will better understand your own behavior. It controls all the life-sustaining functions of our body: Heart rate, breathing, body temperature, excretion, etc. There are several steps one can take to counter the easily triggered reptilian brain. And exercise is as important for your mind as it is for your body. Alleviating this pain happened to give sales a tremendous boost for Dominos! Knowing that the three species' brain cells were molecularly similar, with the same broad . The stronger the trigger will be, the more a persons character will change towards primal behavior. And what does that region do? So, if you want to make an impact when giving a presentation, bring your key message at the beginning and the end of your presentation. The real star of the book, however, was a theory of human neural organization that took root some 30 years earlier . The primal brain is relatively uncultured; it is interested mainly in distinguishing things that are good or personally beneficial from anything else in our environment. Our brain has gone through millions of years of evolution. Stop eating processed food (sugar, refined carbs, fried foods). Threat to Safety Anything that threatens your (or your family's) safety triggers your reptilian brain. We need to completely let go of the thinking and judging mind. Mindfulness gives you the ability to choose your response in difficult situations. These triggers are interconnected because money is often used to gain power and social status, and power is also used to obtain social status. Rule 1: Unlike your logical brain, this brain doesn't have the power to reason and only understands the simple language of pain or pleasure. This mode triggers the adrenal gland, an endocrine gland on the top of your kidneys. Research shows that the prefrontal cortex and medial temporal cortex the regions that control thinking and memory are larger in people who exercise regularly. Our brain is much more complex than this. The reptilian complex is a part of the human brain that controls emotions and human behavior. Online clothes retailer Asos use a similar method with a warning that items in the basket are low in stock, with a red band underneath the product image. One example I used, to make things more visible, is the following. So, as soon as you see an ad on how you can save big money or get rich quick, your lizard brain will be triggered causing you to react irrationally and in a more automatic, subconscious way. Well sabotage our relationships. Copyright terms and licence: Fair Use. Should you really feel threatened as soon as something unexpected is happening? Most people don't even know of the existence of this vital organ. When triggered, the amygdala is where the fight or flight response is made. They play on your fears and insecurities to get you to buy their products. Heres a simple model of the human brain that separates it into three parts, based on our evolution. Make stupid purchases. Hence, the name of this part of your mind, the reptilian brain, because it closely resembles the brain of reptiles such as lizards. These neurons connect with each other through synapses. The models showing all those beautiful clothes, are beautiful themselves thus stipulating the fact that you as a customer look inadequate. You either dominate the others, or you will be dominated by the others. Being physically inactive is abnormal. Eat mindlessly. There is your reptilian brain, the oldest part from an evolution perspective, the limbic brain, and the neocortex. Spend more time in nature. What type of triggers does your Reptilian Brain has? The reptilian brain controls the body's vital functions. But its behavioral patterns arent pretty. Energy is diverted from his stomach which is why we sometimes feel butterflies when feeling stress. It controls the immune system and determines what enzymes need to be sent. Quit porn. The Reptilian Brain is the part of your mind which deals with basic bodily functions such as pumping your heart, breathing of the lungs, and the regulation of all chemical processes going on in your body. online contact form. Well, the human brain is wired to derive pleasure from seeing attractive people, no matter what they are doing (within reason). This trigger generates a strong response from your lizard brain. Instead of going through life like a zombie. You can leverage this by appealing to this function of the lizard brain, next time you speak to one of your stakeholders. Because when the breathing is calm, the mind follows. These desires are manifested in our behavior, and, if you use the right approach to trigger our primal desires, you can influence consumer choices. This is why this part of our mind is called the reptilian brain. Without thinking logically about it, they react aggressively by beeping their horn or swearing. This will calm down your reptilian brain, and this will give your neocortex or critical thinking the chance to step in the process. From a neuranatomy point of view, we have a reptilian brain because we need an organ to maintain and preserve our body and DNA. Cells within the eye process the light and turn it into useful information. Although it was a false feeling, of course, that is something the reptile brain doesnt know. 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