Celebrities in the public eye have become used to the latter. 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy When Endorsements Go Wrong Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. The Consumer Protection Bill of 2018, which was introduced in Lok Sabha on January 5, 2018, seeks to replace the existing Act of 1986 to address emerging consumer vulnerabilities.However it lags behind in tackling misleading advertisements endorsed by any celebrity. The above images and any images within this During this time, Theron also had a contract with Dior perfume, and was seen at an event wearing a Dior watch. While they began to re-emerge after the case was dropped, the basketball star might find himself in a precarious situation eight years later. According to Jezebel, reports on what exactly the pregnancy had to do with the contract was hazy either she missed engagements or the image of a pregnant woman didn't fit in with their tagline of "feel 17 again.". It's amazing how people can HATE a man they have never even heard speak. In the weeks after the fashion show, West did not shy away from any kind of confrontation on Twitter and Instagram. Contact Katie Notopoulos at katie@buzzfeed.com. While the recently enforced Consumer Protection Act, 2019 introduces new provisions on 'Misleading Advertisements' and 'Celebrity Endorsements', it is imperative to address the issue of unauthorised use of celebrities to promote goods/ services via advertising. This is a case where the celebrity struck back and won. Although some dont agree with some of the Kardashians methods for attaining wealth, its hard to argue with the fact that their plans have been working. He's the world's most famous footballer, and they are the world's largest soft drink manufacturer. But that relationship -- worth a reported $2.5 million a year for Simpson -- came to an end after Simpson was accused of the murderof his ex-wife, Nicole, and Ronald Goldman. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. Paula Deen's partners were running for the hills after the infamous "Butter Queen" admitted to using racial slurs in the past. Near instantly Snapchat's stock price fell 8 per cent, wiping $1.95 billion from the company's total value. Disney, for example, refused the Pirates of the Caribbean star his lucrative role as Jack Sparrow in the 6th part of the successful series, roughly around the time of Amber Heards abuse allegations - coincidence? In 2013, Blackberry announced the singer Alicia Keys as 'creative director' in line with the launch of a new operating system. Deschanel was suing for $1.2 million but dropped the lawsuit in January 2012. "And then all of this earthquake and all this happened and I thought, is that karma? Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Abhishek and Aishwarya, Prestige Cookware range No! website are shown as examples of industry practice and are not endorsements by All in all, a self-directed crash. Which we've taken the time to collate and list here for your amusement/future reference if you're a marketer. 12 Shahrukh Khan Indian superstar Shahrukh Khan, also known as King Khan, got in a lot of hot water with his fans when he endorsed a fairness cream for men. During the 1970s, Hertz paid Simpson a reported $550,000 a year for his spots. Here is LeBron's broadcast of his product's failings. But, every once. Kirstie successfully lost 75 lbs and maintained that weight loss throughout our three year relationship, which came to an end in December 2007. The star thought that he was no longer part of the deal as of 2012, but the company claimed that Will.i.am was supposed to be directly involved until 2016. neither companies decided to renew his contract. "This Weight Watchers thing is a bigger scam. The greatest basketball player in the world would have been a dream endorsement for Samsung's brand-new Galaxy Note III. Immediately after, Coca-Cola's market value went from $US242 billion to $US238 billion - a drop of $US4 billion ($5.2 billion). FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. When you're not nice, that bad things happen to you?". The socialite took $3.5 million to endorse a certain brand of hair extensions, but then allegedly wore a competitor's extensions. First, the questionable T-shirt during his fashion show, then public anti-Semitic statements and beef as far as the eye can see. The Muscles from Brussels agreed to shoot a commercial for Total Flex home gym equipment, but when he showed up to the set, he alledgely hadn't learned his lines or how to use the equipment. Kate Moss was axed from various fashion lines after the Daily Mirror printed photos of the British supermodel snorting cocaine in 2005. LeBron James' malfunction. Here's some of the biggest clangers. Pepsi's campaign titled 'Live for now - Moments' was launched on April 4, 2017 (Tuesday), in an attempt to portray Pepsi as a millennial friendly brand. To make matters worse, Candie's, a brand owned by Madden, released a shoe called the "Zooey," which Deschanel claimed infringed on her publicity rights. Check out our What's Hot in Hollywood newsletter to get weekly updates about all things Hollywood and entertainment marketing. Then check out these blogs for an interesting read: Feeling a serious case of FOMO about all things entertainment? Furthermore, celebrity activism is based on the premise that if we only knew about an issue, we could do something, anything, to make a difference. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Its amazing how people can HATE a man they have never even heard speak. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. Ms. Things got even worse when Candies, a Steve Madden-owned brand, released a shoe called the Zooey. Many celebrities make a lot of money from endorsement deals. However, her business relationship with Genomma ended when she became pregnant. Because as we have seen from the examples described, sums that go well beyond millions are at stake. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. "I'm behind Robyn 100 percent, he said. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. When those opportunities came up short, Snooki filed suit to part ways with the company. On a February morning in 2018 Ms Jenner tweeted: "Sooo does anyone else not open Snapchat anymore? While Shatner was dropped for being too good at his job -- too many people recognized him as "The Negotiator", and Priceline is switching from a bidding to a fixed-price model -- many other celebrities have lost their spokesperson positions for much more controversial and ridiculous reasons. Weil sued, but in 2008, they settled out of court. But charges against the future MVP-winner were eventually dropped, and his exile from the commercial world did not last forever. If his goal was to attract attention, he definitely reached it. After news broke about the doping scandal that cost Armstrong his 1999to2005 Tour de France titles, he stepped down as chairman of Livestrong, a cancer-fighting charity he founded. Pepsi offered to re-shoot some of Ludacris' ads, but the rapper declined. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. Kanye West, also known as Ye, considers himself "too big to fail." Now he has proved himself wrong. Looks like, in this case, the actor just got away with it. In 2005, model Kate Moss lost not one but three endorsements with Burberry, Chanel, and H&M after a photo surfaced of her doingcocaine. The advertisements were eventually put out of their misery and cancelled. O.J Simpson, the former NFL football star was the face of Hertz rental cars. Lance Armstrong. The companies that the celebrity endorses can suffer by association. Goodwill Ambassador for Women for appearing in the commercials of an airline that imposes abusive labor practices on its female employees. Jemella claims that Perry's decreased popularity in Europe led to underwhelming sales, and they don't want to keep her endorsement. Sometimes they just pull ads, sometimes they just wait for the contract to expire, and sometimes they immediately sever ties, putting as much distance between the endorser and themselves as humanly -- and monetarily -- possible. Unfortunately, the problem is all too common. Want to learn more about celebrity endorsements and product placements? Raymond Weil sued Charlize, but they were able to settle out of court in 2008. When uncontested allegations of domestic abuse were reported in 1992, Hertz dumped Simpson. Moss does not seem to have suffered any long-term commercial damage; she's still a top model. Here is a list of a few celebrity brands and endorsements gone wrong. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". Adrenalina stated that they spent $2 million in marketing and research and development for the product Gomez was supposed to endorse. Admittedly, he probably should've considered that before signing the deal. (We're only human, after all.). Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. She ended up winning the case in 2008, and Hydroderm had to issue her a public apology for the damage caused to her reputation. The real Rob Lowe was used to extol the virtues of DirecTV, while Alternate Universe Rob Lowe portrayed a cable subscriber, to comic effect. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Simpson is now serving jail time on an unrelated conviction for armed robbery. However, from this moment at the latest, the decision-makers in the fashion and media world probably started to seriously consider to what extent they should give this man a platform. It seems like many celebrities are convinced they can get away with anything. After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and Vogue, had no other choice than to distance themselves from the musician in order to preserve their reputation. At the peak of the cola wars in 1989, PepsiCo decided to fight the fire of Coca-Cola's celebrity laden ad blitz with fire and gave Madonna a one-year contract to star in a series of Pepsi commercials and a concert tour. Actress Teri Hatcher, who is known for playing Lois Lane in the 1990s TV version of Superman, and for her starring role on the hit drama Desperate Housewives, wasnt so lucky in the endorsement department. Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app. Here are the weirdest and worst celebrity endorsements; at the end of the day, everyone has a price. So here's to brands like Charmin, who made Kim Kardashian be. Will.i.am is known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and The Pussycat Dolls. 2023 Fortune Media IP Limited. But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. And whilemany misstepscan be forgiven and forgotten with a sincereapology, others tend to have more residual consequences. Examples described, sums that go well beyond millions are at stake and forgotten with a sincereapology, others to. '' admitted to using racial slurs in the company imposes abusive labor on. $ 1 million with And1 in 1999 brand to new levels of popularity, boost sales and! 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